Why Calls-To-Action Are Important

 

What is a call to action? or "schedule a meeting".

Calls to action come in many different forms and purposes when marketing your real estate business. You're in the home selling business, so you need to generate new leads and referrals, and in order to do that, you need to direct leads to contact you. Button, banner and links are all calls to action and always work better when there is a sense of urgency.

Common calls to action

Download. Whether it's a First Time Buyer's Guide or Tips for Getting a Mortgage, offering potential customers something of value in exchange for their email address is a great call to action. Remember not to ask for too much in return or it will become a burden and the prospect will not follow through. ask for name, email and other information such as phone number.

Share. It can be a button or a word with a hyperlink. There are plugins that will appear in your chosen places in the blog post, but usually a call to share at the top of the post works best. Facebook offers businesses a call to action on their site. Use them to direct visitors to your site to join.

Prepay. If you have a blog, add a "subscribe" button. Place it in several places on your blog, especially on the first page in a column to the right or left of your content. You can add a subscription popup when your audience is almost done reading your article.

Planning. Offering a link to an online scheduler is a great call to action because your prospect can book an appointment with you without having to call or leave a message or any hassle. The link to the planner in the email or on the website can also be used by the visitor outside of working hours. The scheduler offers a calendar sharing only your available time. Booking appointments online is easy and the best part is that appointments can be made through your email system 24/7.

Note that the online scheduler is the least used and offers the most value in emails. Use the online scheduler in "new listing" emails to help clients schedule tours or set up appointments to sign documents. Add a link to your email signature and remind clients that they can use the scheduler to book appointments on THEIR schedule. Impress the urgency of booking time and view new listings in a very tight real estate market right through your email signature.

Get more information.

These are some of the CTAs used in marketing to convert a prospect into a client. Add calls to action to every website, blog post and email newsletter to generate interest while providing another touchpoint, a reason to connect with you