1. Advertise!
2. Invite the neighbors over for an appetizer or wine and cheese party at your open house. It's a great way to network and generate leads. Socialize and have fun.
3. Everyone who attended your open house is a potential buyer, so create an automated email marketing campaign to stay in touch. Also, don't forget to help them with their home buying search in a few days.
4. Be strategic with open house signage. Sandwich boards are great, but also mix them with signs that can be read from at least 30 to 50 feet away. Place advertising directional signs within a five-block radius to reach a wider audience. Add helium-filled balloons to grab attention.
5. Alienation of property. Before the open house, remove family photos, diplomas, awards, and anything else from the home. By removing personal belongings, the home does not belong to any particular group of people and visitors can see each other in the home.
6. Clean out and organize closets and other storage areas. Buyers will open cabinets, drawers and anything else with a handle.
7. Target local home buyers with online advertising. You can even target potential buyers by zip code through Google AdWords, Bing, Facebook and other online sources. With Facebook, you can add photos of the property and a link to the landing page for more pictures of the house, plus a contact form to learn more.
8. Advertise with a drone. Yes, a drone ad. Hoovy flies the drones about 60 feet above the ground to be closer to the public.
9. Staging can help sell a home. Group your colors. Try to limit colors to three per room. Keep larger items lower. Always keep the quantity odd as it is more attractive. Mix pillows and add white towels to bathrooms to create a spa appeal.
10. First impressions are important. Simple list updates can make a big difference. Add a flower pot. The new welcome mat will make it even more inviting. Sweep, clean the cobwebs and remove anything worn.
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