Virtual Home Tours As a Marketing Tool


 Competition makes it harder to sell a house. Despite posting signs that your home is for sale, buyers rarely notice. There are various marketing strategies that you can use to attract more buyers. Creating a virtual home tour is one of them.

What is a virtual house tour?

By definition, a virtual home tour refers to a panoramic view or simulation of a home through sequences of still images, videos, or both.

How is made?

Even without professional knowledge, a person can take a virtual tour of the home. Smartphones are equipped with cameras and can be used for this purpose. For homeowners who want better options, there are apps or software that can create 360-degree virtual tours to give buyers a better look at the property for sale.


More sophisticated virtual tour software allows you to zoom in a lot and highlight the best details of the home.

Why do buyers like virtual home tours?

Who wouldn't want to walk into the house you want to buy? But what if time constraints prevent you from performing an eye exam?

They provide the convenience of walking through the house and seeing the details without having to be physically there. Saves time, money and fuel consumption.

Virtual home tours are also well-received because of the engaging add-ons that a creator can incorporate into them. Subtitles, background music and even commentary can be inserted for additional information and to make the virtual tour more engaging.

Different marketing tools used to sell homes yield different buyer acceptance rates. In statistical information provided by propertyonline.com, virtual tours are ranked fourth among the things that buyers like when looking for a home to buy. Follows detailed information, photos of the house and interactive maps. It's the same with agent contact information

Achieve more with virtual home tours

What's more, they can be made to reach more people through social media platforms. By sharing virtual tours on your social media accounts, you are actually promoting your home better.

If you want to create a virtual tour of your home, you can always try it yourself. But if you want advice and help from your real estate agent, you can always use his services.

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