Whether it's your old school or high tech in your dynamic real estate business, everyone needs a website these days. The advantages of a real estate website are many, and the risks of doing without them are very real. So, what exactly are these benefits? Read the short demo.
1- Build a strong web presence
Let yourself be found more and using Google search or links on other sites. Click the mouse to see the address, phone numbers, e-mail address, logo, current offer and specialization of your office. They appear in many places, in many categories, and are associated with specific strategic keywords. If you combine your real estate website with the rest of your comprehensive marketing campaign, people will find you in so many different ways, your business will be hard to miss!
Don't forget to create a listing in Google My Business for local listings that are specific to a certain area. Yes, you can choose who sees you first based on where they live.
2- Generate more leads
That's bullshit. Gone are the days of paying thousands of dollars for ads in the Yellow Pages and highway billboards in the hope that enough people will see it and call your office. Also, do you want to pay someone to call you full time and rely on methods that the average client no longer uses? This should be the first and most important place your potential clients find you, and if you use an online information form to pick up a client, then the leads are instant, free and warm. A website can also serve as a place to direct clients to your social media or vice versa and allow the public to subscribe to your compelling newsletter for regular announcements.
You will also now have a thorough database of potential client information for ongoing distribution of offers or announcements.
3- Get more exposure for your property
A large portion of a real estate website should be devoted to property descriptions. This is an opportunity to view full detailed descriptions, brilliant digital photography and 360 degree virtual tours. You can use as much or as little space as you like, provide clickable links and create a more interactive experience for the visitor. The listing created on your real estate site can also be shared (for free) via external links to your own social media pages, other real estate sites, community sites, or wherever your marketing efforts take you.
Again, gone are the days of paying for a paper ad in a weekly or monthly magazine with black and white photos, lost among thousands of other entries in the same book. This is no longer efficient and can be a waste of money.
4- Tell them more about yourself
A real estate website is an ideal place for potential clients to learn more about you as a professional. Talk about and use photos showing awards you've won, events you've attended, community involvement, as well as your personal background and qualifications. When people (as an individual) get to know you like this, they start to like and trust you.
5- Tell them about your business
Why wait for a local journalist to write an article about you in a local newspaper or magazine? Insert the information yourself and attract readers to see it using strategic web techniques.
You can post and update details such as the regions you work in, your years of experience and areas of real estate expertise at no additional cost. Do you have an experienced team? Do you specialize in apartments, real estate or commercial real estate? Put it out there, forever, for all the world to see. Add high-resolution photos and videos to support your message and make a strong first impression they won't forget.
6- Create a brand for your practice
If you've never managed to turn yourself (and your practice) into a brand, or have never thought about it, then this is the way to go. Consider the biggest and most successful "celebrity" real estate agencies in your area. They are household names, right? The awareness of the best mind is very important in any business.
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