In most types of real estate markets, the quality and clarity of the marketing plan is often a significant factor and difference in the final price, potential buyers, etc.! While it may not be as significant, in the extreme seller's market we are currently witnessing/experiencing in other countries, it still has some impact! The highest quality and best real estate professionals often stand out from the rest of the pack with the development and significance of their plans and approaches in the field! With this in mind, this article will attempt to consider, explore, review and discuss the 5 key steps to creating successful.
1. Plan: How does the particular property differ from the competition? What is its competition and why? What specific niche, if any, could this house fit into? The agent owes their client (homeowner) a thorough explanation of their reasoning and how they plan to generate the necessary amount of buzz! Homeowners and agents need to be on the same page from the start to maximize desired results, etc.!
2. Agent-Client Accountability Chart: If you want the desired result, start the process in an informed/manner! Everyone must understand, realize and agree to their specific responsibilities related to this responsibilities scheme! When the owner and agent choose and hire, are happy and agree from the start, the plan is better executed. For example, the home owner must keep the house tidy and clean and ready to show, in short, to achieve the best! They have to discuss things like the show, advertising, open houses, etc.!
3. Timeline: Most people who sell their homes worry about the stress, tension and hassles etc. that often occur during this time! Frequent discussions between client and agent, help with creation, a viable, timeline, and often a more realistic, prepared homeowner!
4. Review/Discuss: The best laid plans of mice and men often go awry! How many times have we heard that we move on only to learn key lessons? Since it is impossible to predict the future, usually a weekly time (at the very least) needs to be planned in advance for the parties to discuss the results, demos (or lack thereof) and whether the plan and approach need to be modified/tweaked!
5. Adjust/tweak as directed/needed: Avoid inflexibility, but maintain a balance between what one hopes for and reality! If necessary and indicated, the plan/approach may need to be adjusted and fine-tuned!
Smart agents and home owners depend on a quality marketing plan! He hasn't done any since?
No comments:
Post a Comment