Although some believe that hosting an Open House is the key to selling a home, it is actually part of a marketing/sales plan and system. While almost every real estate agent performs these tasks, their value often varies depending on how they are used and performed. With that in mind, this article will attempt to consider, research, review and discuss 5 important key steps to be as successful as they can be. If they are not done and , there is a risk that it will be a waste of time, money, effort, energy and potential results.
What advertising medium might make the most sense for this particular property? why do you believe that How do you achieve the greatest success? Start by identifying the niche (if any) that the home and property best fits into, then research the best options to attract the right, qualified potential buyers. While everyone wants to attract a large crowd to their Open House, if they are not real buyers and not house hunters, you will not be hitting the most desired target!
2. This adage applies to the house/property itself, curb appeal, staging, odor/mess elimination, and other negatives. It's also about the agent doing it and how they greet and meet people at the door to make them feel welcome and appreciated and guide them forward.
3. Check in: You will not be able to track - until/unless you get as much information as possible about everyone involved. I'd rather get them to log in at least through a digital tablet, that's very important. at least make them do it. How can you watch if you don't have this? When you use a digital program/app, you can stream the process - control it by transmitting follow-up messages, emails, .
4. Show / Q&A: How well you show a house often depends on how comfortable, accommodating and supportive you are with questions, with genuine empathy and thoroughness in your responses/answers!
5. Follow Up: The Realtor should consider an Open House, both as marketing for the home and for you as the Realtor. Use the opportunity to follow up on the sale of this property and also make an appointment to show other houses to those who are not so interested in this one.
Open days require a lot of care, attention, time, effort and expense. Doesn't it make sense to get them, get as many as possible, for a buck?
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